How google was built and The History of Google

This company's mission is to organize the world's information, and make it universally accessible and useful. Welcome to eazy technical help, and today we are taking a look at the history of Google. PhD students Larry Page and Sergey Brin began Google as a research project in January 1996 while attending California’s Stanford University. By developing a technology called PageRank, they were able to create a search engine that could estimate a website’s importance based on its incoming links. Initially nicknamed Backrub, the Google.com domain name was registered on September 15th, 1997 and the company incorporated on September 4th the next year. Its initial public offering came on August 19th, 2004, though the founders and then-CEO Eric Schmidt remained in control. As a result of the IPO, many of the company’s employees became paper millionaires, and this led some to wonder if Google would live by its 'Don’t be evil' motto. Like many Silicon Valley startups, Google was f

Email Marketing for beginners ($0 to $10,000/month)

One of the internet personalities that I follow

is Pat Flyn of Smart Passive Income.

Now he has an email list of over a hundred

thousand people and he makes approximately

$200,000 per month from his blog.

So how does he do that?

How does he even make money from his email

list?

Everything will be discussed in today’s

blog, so let’s start.


Hey guys, welcome to the digital marketing

mastery course and today’s topic is really

special for me.

Its email marketing, it’s one of my favorite

topics.

And the reason is very simple because I make

significant amount of income from email marketing

and especially in 2019 and coming years, I’ll

be doubling down on email marketing.

And I’ll try to make my revenue 70% - 80%

coming from email marketing itself.

And today I’ll be sharing all the tactics,

all the case studies of people who are making

millions of dollars just through email marketing,

and how you can incorporate email marketing

in your digital marketing effort and even

make money in your email marketing, so make

sure you watch this blog until the end.

Because I’ll be sharing some really good

insights with you.

So the most of you probably- I’ve mentioned

this is earlierblogs as well, I think that

is in content marketing, when I told that

in India specifically email marketing is not

given a lot of positive vibe.

Not many people enjoy email marketing, majority

of the income only talk about Adsense, SEO

or niche blogging, etc. but email marketing

is often neglected.

But honestly, if you know about the potential

of email marketing, how much money you can

make, how many customers you can drive, you’ll

really start to love email marketing.

In an essence, email marketing is the use

of email to develop relationships with potential

customers and/or clients.

In essence, email marketing is the use of

email to develop relationship with prospective

customers and clients.

You must already be using emails for so many

things.

So if you’re a college student you must

be waiting for some updates, or your delivery

instructions is you’re buying something

from Amazon.

Email is the one you would be looking at for

all the email instructions, for all the bills

that you have to pay, the first notification

comes from the email.

And even if you are subscribed to a newsletter,

if you’re into food or if you are into travel,

then you might be subscribed to any of the

website… so these websites are also sending

you valuable content through email.

As I mentioned that in the content marketing

strategy as well that email can also be a

very good channel to leverage your content

marketing efforts by showing your latest article

or showing your latest promotion to the audience

that are already given you the permission

to send them emails.

Or if you’re a working professional, then

email becomes more vital for you.

For all the emails from the clients or from

your boss, majority of the communication takes

place through email.

But when we talk about- so email is vital

in 2019.

Many of the people think that email is dying.

Even in the marketing world, there’s a trend

going that people are starting to think that

email is dying.

That email marketing is actually- because

of the lower open rate, which we will be discussing

later in the blog, in also all a lot of factors,

people are starting to think that email is

dead.

But honestly they cannot be more wrong.

You just have to know how to use email marketing

in the right way.

And you’ll be making much, much more money

compared to the traditional marketing channels.

You must have seen this trend that the social

media apps keep changing.

First it was Facebook, but now people are

moving away and moving towards Instagram.

There’s TickTock, there’s Snapchat, there’s

so many different apps coming year by year.

Some are dying some are growing like crazy,

some are fad apps which just come and go.

But see, email has been something that always

constant.

So email is not dying, at least for the coming

years.

And now I’m going to show you examples and

case studies of people who are really making

good money from email and various industries.

Be individual entrepreneurs, be it company,

everyone- for every company or even individual

influencer, email is an extremely important

channel to communicate more audience or even

to generate more sales.

Before taking the example of any company,

I’ll just give the example of myself.

So this is the sales of my website.

It is another affiliate website, but I also

use email to send products to them.

So I’ll sell the products on that website

through GrumRoad.com.

I’ve already mentioned this GumRoad.com

in my various income reports that I’ve published

in my website.

That GumRoad forms a big chunk of my revenue,

each month.

So the majority of the income that comes from

GumRoad comes from email itself, as you can

see here, email is considered- AP sales is

coming from email alone which accounted for

$1200.

Similarly this is another affiliate product

that I was selling.

You can see here that on November 2018, I

made 17 sales and I made around 1.1 lakh of

earning.

In December, 1.13 lakh of earning.

So these products I’m selling them through

email itself.

So email is a vital channel for me, for my

earning.

Apart- as you guys already know that affiliate

marketing is the important part of my overall

earning, but a good significant chunk is also

coming from email.

Now I’ll take examples of companies and

various individual influencers who are making

a killing through email.

Now here is an example of Backlinko.com.

This is the most, and the biggest authority

when it comes to SEO news, SEO tactics and

strategies.

Here you can see that Backlinko is driving

1.2 million visitors per month, and in an

extremely competitive niche like SEO.

This is the owner of the website, Brian Dean,

he is rather one of the biggest authority

in the SEO space.

And see the homepage of this website.

What is he doing?

He’s asking for the email address of the

people visiting the blog.

See, “free exclusive traffic tips… enter

your email below to get access to my proven

SEO and traffic tips”.

So even for this guy whose making millions

of dollars, even for him, email address is

the most important asset for him.

So there must be definitely revenue opportunity

for email, right?

So I’ll give you stats for this guy.

He has recently launched his course, “SEO

that Works 2.0”.

And he made 1.6 million dollars.

And every bit of that sale came from email

itself.

So all throughout his blog, he’s trying

to get the email address of his audience.

If I click here, I am again driven to this

email optive form.

Even if I click here on the newsletter, then

again also I’ll be given the option to sign

up for his email list.

So if I can just enter my email, sign-up,

then I’ll be receiving regular email from

this guy.

And somewhere after some time, after a few

emails, by giving me free value, by showing

me that he’s an authority in the SEO space,

he’ll try to sell me his SEO course.

Which I think costs around $2,000 or $3,000

I’m not sure about it.

So just through email alone, this guy was

able to generate 1.6 million dollars by selling

his course.

So that is the power of email.

So just like him, there are so many people

that are making a killing through email itself.

In various different genres.

He is in online marketing- people are selling

courses, so many people selling physical product,

so any kind of product you have.

You must have seen that Amazon is recommending

products.

They are sending you emails, not just about

the delivery dates and all, but also recommending

you different products according to your purchase

history.

So email is also an extremely important channel

for all the ecommerce website as well.

In their overall revenue strategy.

So email is definitely not dying, email is

here to stay and if you are not using email

marketing in your overall strategy, then you

are missing out on a huge chunk of revenue.

Before I start giving all the knowledge, all

the tips and the tactics and the strategies

that work on email marketing.

Let me first tell you what email marketing

is NOT.

See the first point is to get subscribers,

and people think that they’ll just go and

buy an email database of 10,000 or 20,000

or 100,000 people and they just start sending

the emails.

It doesn’t work like that.

You’ll just get banned, or you’ll IP will

get banned or all your emails will just go

to the spam folder.

You don’t want that.

You would want your prospective customers

to open your email.

So first and the most important thing that

you have to look at is the open rate.

Let’s say if you’re sending 100 emails,

out of those 100, how many are landing on

the primary tab of the inbox of the people,

and out of those emails, how many of the people

are actually opening the email?

So before making a sale, you also have to

keep your email open.

So instead of spamming, you must focus on

high-quality.

Be it the backlinks for SEO, be it the creations

from Facebook Ads, be it the content for your

content marketing strategy, I’m always stressing

on quality.

So whenever a beginner, starts to learn digital

marketing also these thoughts just come into

their minds, “I can just buy the backlinks

to save time” or “I can just buy the email

links to save time”.

It doesn’t work like that.

It’s a slow process but then again you will

see positive results.

You have to be at it for some time, and then

you have to understand that quality will give

you much more positive results compared to

saving time by doing these idiotic strategies

like buying backlinks or buying email databases.

Also opening a Gmail account and sending 200

– 500 people a day, all these emails that

you want, this is also not email marketing.

There’s a process, there’s a structure

to email marketing that I will be showing

you throughout this blog.

So firs of all you have to understand about

the permission based marketing.

Whenever you are buying an email list database

and sending these spamming emails, then you’re

not asking people for their permission.

Like I gave you the example of Backlinko here.

He’s first asking for your permission.

That please enter your email address, and

then I will start sending you the emails.

So if you’ve seen my Facebook Ads or coming

to this landing page from any other source,

so this is the landing page, and this is where

I’m asking you, which is your email ID and

your name.

So I could have bought your email ID from

various other databases, but then again you

don’t know me.

I’m not asking you for your permission “can

I send you emails?”

Because if I’m sending you emails and you

don’t even know me, then you might even

report me or Google will just band my IP.

And then all my emails will just start going

to the spam folder, and I don’t want that.

I want to create a connection with you guys.

I want to build trust with you.

So this is what permission based marketing

is.

First asking for permission from you guys

that “can I send you the email?”

“For this, you first have to enter your

email” then you’ll get a confirmation

link on your email and if you confirm that

email- and if you click that confirmation

link, then you are giving me the permission,

okay so from now onwards, I’ll be able to

send you the emails.

And majority of my emails will land on your

primary inbox.

Now a very unique data to share with you,

you might not believe in this, but according

to steward’s study, every $1 that’s spent

invested in email marketing gives $40 or revenue

in return.

Let’s put it in a very simple form.

Let’s say you invested hundred rupees in

email marketing.

Then you’ll be making rupees 4,000 back.

Sounds very shady, right?

But it is not.

So let me give you the whole process.

Let’s take the example of Backlilnko here

again.

Let’s say you enter your email address here,

let’s say 1,000 people enter their email

address here.

Okay, let’s say Backlinko spends $1,000

on Facebook Ads to drive people to this landing

page so that they can enter their, email address.

And let’s assume that it’s $2 per email

ID, he’s able to get 500 email addresses.

Okay, generally what we have seen in email

marketing that if you’re a good digital

marketer with sufficient knowledge and experience,

you are able to get a conversion rate of 1%

- 2% from the email addresses.

So out of those 500 people, around 1% - 2%,

which is around 5 to 10 people, will be buying

his “SEO that Works” course.

And if he’s selling that course at $2,000

so even at minimum, if those 5 people buy

that $2,000 course, he’ll be making $10,000.

So a $1,000 investment is giving him a $10,000

revenue.

So that is $9,000 of profit and that is the

minimum of one person conversion.

And we are taking only 500 email addresses.

And let’s say he’s able to add 50,000

email addresses, he’s revenue will be much,

much higher.

Let’s talk about why email marketing is

even important, right?

So there are a couple of reasons why you should

invest your time into email marketing.

First of all you will be able to stay in contact

with your audience.

I mentioned this multiple times that staying

consistent, getting the attention of your

prospective customers is extremely important.

If you won’t be relevant, if you won’t

be consistent then your competitor will get

your market share and he’ll take up your

prospective customers.

So in order to be relevant in 2019 or in coming

years, you’ll have to be consistent.

You have to provide valuable quality information

, while selling multiple times between the

funnel in order to stay positive and keep

on connecting with your audience in order

to grab their attention.

And also unlike SEO it gives you a long-term

result after 6 or 7 months or even multiple

years in some cases.

In email marketing you can just- let’s say

you have an email list of a hundred thousand

people.

You can just shoot a broadcast to all those

hundred thousand people.

And even if you’re getting 20% or 30%, around

30,000 people will be opening your email and

maybe let’s say around 10,000 people will

be clicking the link inside the email.

So instantly you’ll be able to reach all

the people who are on your email newsletter.

And also people have this tendency of engaging

with emails, because it’s a human habit.

Email is considered to be a more important

area compared to a more social media apps.

So people have this habit of engaging with

the email.

So this is why it becomes a very important

channel.

And the best part about email marketing like

any other digital marketing medium is that

you are able to track the results.

You can see how many people open the email,

you can see how many people engage with the

email, how many people click the link in the

email.

You can even track off all the people who

actually click the link and actually converted

into a customer by purchasing whatever you’re

selling.

So everything can be measured.

This is why email becomes and extremely important

channel because you can easily track how well

it is performing.

And also it is very affordable.

I already gave you the stats earlier that

$1 for email marketing is giving $40 of revenue

on an average as an industry scale.

So yes, it’s pretty affordable because the

conversation rates are higher, so you’re

making much more revenue on the backend even

after the cost of managing all those emails

is not that expensive.

Email can be used for multiple things.

Not just for selling the people, but also

providing value for branding you can share

your testimonials, user reviews, you can-

just like Amazon.

You must have seen my emails, sometimes I

am giving you value, even my blog lessons

are coming to you through email.

I’m also sharing the links of the articles

that I’m writing, my income reports was

going on my live.

So all that majority of the communication

was coming from email.

Yes, I am also active on my social media channels.

But I try to write 1 or 2 emails every other

day to my audience, to be in constant contact

with them.

Now let’s talk about email measurement.

The end-goal is definitely to get the conversions

and then later on investments.

You don’t use any digital marketing channel

to just- also the second point is extremely

important, the lifetime value of your customer.

People think that whenever a new person is

joining their email list they think that they’ll

be buying their products or services instantaneously.

It does not work like that.

It depends on the product or the service you

are selling.

If you’re product is a little expensive,

then you need to nurture the leads.

Look at the graph off at the right.

New leads are equal to new email addresses

that are entering into your list.

So there are multiple steps of reaching your

final goal of conversion of selling your product

to the service.

So let’s say a new lead enters your funnel,

first thing you have to do is to segment the

email.

You can do segmentation on multiple channels,

like you can segment according to the source

of the email, you can segment people coming

from Facebook, you can segment people coming

from your blog.

All of this can be done in the email management

software that I will be sharing with you very

soon.

Then you can send automated replies.

People tend to think that email is a time-consuming

task, that you have to write all these emails

and send them on a daily basis.

It’s more like a workload on a daily basis.

But no- email… everything can be automated.

What you can do is write the email beforehand.

Structure them accordingly, how you want them

to be sent and they’ll be sent automatically

by the email software, you don’t have to

do anything.

And then all you have to do is track the email-opens.

How many people are opening their emails,

how many people are actually clicking on the

links on the email… because you don’t

want the people to just open the email, you

also have an end objective.

You want people to come from the email to

a particular website.

Be it a particular product, it could be an

article, it could be a YouTube video if you’re

doing it for branding.

If you want to sell something you might be

driving them to a sales page.

Your end goal is for them to buy your product

or your service.

So this whole funnel, from getting the email

address to getting them to pay for your service

or product- this whole process is called a

funnel, from getting their email address,

nurturing them, providing them value, helping

them, showing them your product, showing them

the advantages of your product or services.

Solving their doubts and then helping them

buy the product.

This whole process is called a funnel.

Let me show you through an example.

So there are various tools that you can use

for email management.

You can go to “ankuraggarwal.in/blogging-tools/”

or you can click here on “My Tools” so

the two software that I use for my email management

is AWeber and Drip.

AWeber is more beginner-friendly.

If you’re just a beginner and you just want

to try what email marketing is you can go

for AWeber.

Click here, you’ll get a 14 day free trial.

And if you want a more advanced software with

advanced feature like workflow automation,

then you can go for Drip.

I’ll be showing you both this software today,

in this blog.

So let’s start with AWeber first, so this

is what the interface of AWeber looks like.

You can see the account overview here that

I have around 11,000 subscribers.

That is 11,000 people have provided their

email address to my list.

This is the overview of one of my affiliate

websites.

As you can see yesterday over 104 people entered

their email addresses and today 34 people

and 4 people unsubscribed.

So once people unsubscribed from my email

list, they won’t be sent any more emails.

So I can also see all the subscribers, I can

click here “Manage Subscribers” and here

you can see all the subscribers I have.

The best part about these email software is

that they give you a lot of segmentation.

I can sort the people by last opened, the

date they added, if any particular link they

clicked, if any particular email they opened

or not.

So this way I can create segmentations.

So if I like, sent an email to 10,000 people,

I can make a segmentation of people who actually

opened the email.

This way in the future, I can really make

a targeted list of people who are actually

involved.

This way I can create a segmented list of

people who are actually- maybe interested

in one particular kind of product or service.

So all these ways- you can even find one particular

email, the email is xyz@gmail.com... you can

find the email.

You can even see the activity of the email.

You can click here and see how many- see the

time they subscribed to your email list.

How many they have opened, which emails they

have clicked, which emails have they not opened.

You can also delete and add subscribers from

here.

So there are a lot of segmentations here,

on AWeber.

And now on my report section, I can see how

many emails are sent on a daily basis.

As you can see- the blue bars are the follow-up.

The automated email that are sent automatically.

And the green bars are the broadcast, these

are the emails that are written by me.

So these are the emails that are sent by me…

so green bars are the follow up emails or

the automated emails.

These are the emails that are sent automatically,

once someone subscribed to my email list.

And let’s say I want to- I have a new article

written and I want to send an update about

this new article to all the people who are

in my email list.

So what I’ll do is I’ll just create a

new broadcast, I’ll create a new message

here, broadcast, and I’ll write the email

and add the link to the article, and I’ll

just choose the people I want to send this

broadcast to and I can send the email blast

to all those people.

As you can see in January 14, there was a

huge big green bar.

This is because I sent a broadcast on that

particular day, because I had come up with

a new book for this affiliate website and

I wanted to promote it.

As you can see on the date of the broadcast,

there was a huge spike of open rate.

Then the next day there was again a huge spike.

But slowly, it died out.

Because this is a broadcast.

But on the follow-up email, because every

day around 200 or 100 are adding to my email

list, so the blue bar remains constant.

You can also see clicks overtime, revenue

overtime…

I can click here on clicks overtime.

How many people are clicking date-wise, how

many people are actually clicking.

I can see the daily subscriber growth and

all.

I’ll be going through how to write the email

a little later in the blog but now I’ll

be taking you through Drip.

This is a more advanced email marketing software,

this is a more advanced email marketing tool.

And honestly I love Drip.

You won’t see any subscribers any moment-

you won’t see any subscribers in this account,

because this is a brand new account I created.

But on other Drip account, I think we have

around 20 – 30,000 subscribers there.

So to show you the difference between Drip

and AWeber, majority of the features are same,

like broadcast is when you want to send a

new email to your email IDs.

“People” on AWeber it’s the subscribers,

the same subscribers are people here.

People are just the number of email IDs you

have.

“Campaigns” is when… it’s more of

the automated thing.

Where you write multiple emails in a sequence.

Let’s say- let’s take my own example here

of my free digital marketing course.

So If you have multiple video channels, like video

1, video 2, video 3… and you are getting

this video on a daily basis, like on Monday

you’re getting video 1, Tuesday you’re

getting video 2, and then Wednesday video

3.

So here you can create campaigns.

So you can schedule all the messages, and

schedule them in a way that after Monday,

the next day, you have to send video 2, and

then the next day video 3.

This is where you can create the automated

campaign.

But instead of using campaigns, Drip gives

this amazing functionality called Work Flows.

Let me show you the difference between a work

flow and a campaign.

So I’ve created this work flow here, FDMC

Funnel, FDMC is free digital marketing course.

So whenever a new person enters their email

address here, their name and the email address.

This work flow will start.

So they’ll be applied this tag called “applied

FDMC”.

And they’ll be sent this email.

So if I click on that particular thing, this

email will be sent to them.

“Boom… hello, you’re a member of a free

digital marketing course…” and this and

this.

So you can click back to work flow.

Similarly, all these emails will be sent on

the same go.

Like, they’ll be sent these emails, once

they send their email address.

And after 3 minutes of wait them, they will

send this.

Lesson 2 of modules of digital marketing.

Then after 1 day, then resumes at 9:00AM,

that after one day, lesson 3 will be sent.

So after 12 hours I am checking whether the

person has opened the email or not.

If he has opened the email do this, if he

has not opened the email, send this message.

So this kind of functionality is not available

on campaigns.

So in campaigns, I cannot add rules.

I cannot add these rules of yes or no. if

video 3 is sent on a particular day, next

day video 4 will be sent, you cannot add any

rule like, if previous email was opened or

not.

Or if a particular link was clicked or not.

But with work flow, this advanced functionality

is given.

I can add as many rules as possible.

I can add a rule here as well.

Like a decision, or a goal is, or if I can

add a delay.

So all these functionality- I can add a decision

here, like define your decision.

Choose a filter, I can add a filter here like,

email activity.

Has not opened or licked any of their last

1 email.

Update action.

If the person has not opened this email, then

what to do?

If they have opened the email, then what to

do?

You can add the decision here.

I don’t want it here so I’ll delete it.

So this kind of advanced functionality is

offered by work flow, and this is what I wanted.

And this is the reason why I moved away from

AWeber and came to Drip.

Because AWeber does not provide this kind

of functionality, they only have simple campaigns.

So these are the different work flows I have

created, “1 Year Anniversary”, so if someone

has entered their email address and they have

already been with us for 1 year, then I’ll

be sending some kind of message to them.

Similarly if someone has bought consulting,

what kind of messages to send to them.

So I’ve created various workflows.

All of these are automated, once I’ve created

this, all I have to do is drive leads to my

landing page.

All I have to do is drive traffic to this

landing page, the more people who sign up

to my free digital marketing course, the more

people will be entering mg FDMC funnel, and

hence, automatically email will be sent to

them.

Now the next challenge people face is, how

to find these email IDs.

I’m talking all about finding these email

IDs, creating this landing page, creating

this source funnel of sending automatic emails.

But if you’ve seen my Facebook Ads course,

then you’ve already seen that I have various

campaigns running, targeting people of various

categories of various interests and driving

them to my landing page.

Earlier in this blog I mentioned that never

to buy these email databases.

Because email marketing is a permission based

channel, you have to first ask for the permission

of the person.

So when they are entering their email ID on

my landing page, they are giving me this permission,

“Yes Ankur, you can send me these emails”.

So there are multiple ways you can find these

email IDs.

So if you’re running a blog, you can create

multiple leads.

If you have a landing page like me, you can

drive traffic to it, using Facebook Ads, Google

Ads, LinkedIn Ads, Quora Ads… there are

so many different channels of media buying.

You can use them to drive traffic.

You can also use native ads.

Other thing you can also do is, if you already

have a blog running and you are getting a

lot of traffic on your blogs, then you can

create pop-ups unto your website.

So to create these pop-ups, I use ThriveLeads.

If you have seen my blogging tools page, you

can see that the one amazing, amazing membership

tool that I promote is ThriveThemes Membership.

So the theme of my website is Thrive Rise

theme.

So the theme of the website that you see here

is thrive rise theme.

To create this landing page as well, there

are multiple tools out there to create these

beautiful landing pages.

But they also charge a monthly membership

fees.

I don’t pay that.

I just create all these landing pages for

free.

Because I bought this membership of thrive,

with this membership comes a lot of benefits.

Because thrive is extremely popular and their

plugins are amazing.

I bought their annual membership- I pay for

their annual membership.

So I have this plan on an annual basis.

So it only costs $19 per month.

But it provides so many benefits like I created

this landing page using thrive architect plugin.

I’m using a thrive theme called Rise, it

is again free with the membership, and also

the popups that I was mentioning- I’m using

all these plugins just because I have the

membership.

So even for popups I use thrive leads.

You can create as many popups as possible

and…

I won’t be showing you how to create a popup

because then this blog will go for 2 to 3

hours of reading time.

You can easily learn that, it’s very simple

to use.

And this plugin is very intuitive, and they

have so many beautiful designs.

I use the same plugins for all my affiliate

websites as well.

So if you are interested in- so if you want

to go- you also want to start blogging…

so if you are even thinking about blogging

or starting email marketing, the first thing

I recommend is thrive themes membership.

They provide so many missing plugins and it

will save you so much money because their

membership is amazing.

It’s very cheap, it’s very effective.

And the second thing I’ll recommend are

any of the email marketing tools.

I prefer Drip, it’s a more advanced software.

But if you’re just starting and you just

want to see the basics, then you can go for

AWeber.

I’ll just create one of the popups here,

let’s say- I’ll create a lightbox… let’s

say I’ll create a screen filler type of

format.

Screen fill lightbox, click on add here.

Create a form, name it test.

So first what you have to do is, select the

trigger.

Do you want it to display on page load, or

after a certain period of time.

So let’s say I want it to display around

30 seconds.

So let’s say your visitor starts taking

his mouse to this particular close icon, then

it will automatically show this popup before

he clicks the close button.

So I’ll keep it on, and I’ll click save.

Let’s click on edit design.

Here I can choose any of the designs here.

There are so many different and beautiful

designs.

Let’s take this one, let’s see.

Now I can change everything.

I can change the image here, replace image,

let’s take this one.

Decrease the size.

Center line it…okay, I can change the text

here.

I’m writing anything right now, I’m not

thinking much.

And let’s say, change it to “learn digital

marketing for free”.

“Get 20 free lessons, to go on this course…”

so if someone clicks on “show me the tips”

you can click here on state one.

This particular thing will open up, so you

can make the changes here.

Whatever you want to write, make the changes

here.

And they can then, enter their email ID.

So you also have to connect this particular

email bar with your email service provider.

So you can click here, I already have Drip

installed.

So I can integrate it AWeber or Drip.

I use Drip so I’ll just click here, integrate…

I’ll just add all the details here.

Create a new tag like FDMC start.

And this way I can integrate it.

So if someone enters their email address here,

they will be directly going to my email database.

And the automated email will start sending

to them.

So you can click save work, just go to thrive

leads, click here, and make it active.

Like switch it on, and it will start showing

on your website.

There are two options, either to show it on

desktop or mobile, switch it on whichever

you like.

So it’s very simple, and by clicking here

you can select on which pages it should show,

which categories it should show.

Trust me guys, it’s an amazing plugin.

I have been using it for multiple years now

on all my multiple websites.

And this plugin alone has made me so much

more money.

Because email marketing is something that

makes a big chunk of my revenue.

Either you are on ecommerce, you are a blogger,

you are selling a service, anything.

Email is extremely important for you, so this

plugin will give you 4% - 5% of email capture.

So let’s say a hundred people are coming

unto your website, if you have configured

this plugin right, you can easily convert

4% - 5%.

Like out of a hundred person you’ll easily

get 4 – 5 email IDs.

And that is higher than industry standard.

Industry standard is around 2% - 3% or 2%

- 4%.

But if you use this plugin correctly, you’ll

easily get 4% - 5% conversion rate.

So I’ll just delete it because I don’t

need it.

So you can run ads, you can use pop-ups, etc.

you can host contents… there’s so many

different ways to capture emails.

Trust me guys the more research you’ll do

and be active on the Facebook group, I’ll

keep on sharing more tips and more tricks

on how to capture email IDs.

Autoresponders, I’ve already shown you.

You can create a campaign where emails are

sent on a daily basis or after a few days,

whichever you choose.

Autoresponders are the best thing in the world.

You just have to write the email once, and

all you have to do is drive emails to the

landing pages and the same emails will be

sent to all the people.

You don’t have to worry about sending the

same emails again and again.

And autoresponders play a vital role in selling

your service or product or whatever you’re

doing.

Because they’re helping in nurturing the

leads.

Like you are in my free digital marketing

course.

I’m giving you free value, I’m giving

you free courses.

So in a way you have some kind of respect

for me, because I’m providing all these

value all these information for free.

So in a way, I’m nurturing my leads, I’m

nurturing my email IDs.

So if the future I come up with the course,

and I spent months in making this course,

high-quality course, good videos.

These comprehensive videos and if I sell it

at even 1,000 rupees, I think majority of

you will be happy to purchase it because you

already know, that this person already provides

so many free knowledge, so many free videos,

it’s worth it to purchase the product.

So this is where nurturing the leads come

into place.

You have to earn the respect, you have to

earn the trust from your prospective customers

and also it saves a lot of your time, because

autoresponders arethe best thing in the world.

So there are various different kinds of emails

that you can send.

You can send welcome email, offer email, newsletter,

announcement email, drip marketing and many

more.

Honestly there are so many types of email

that I cannot cover everything in this blog,

but the basics are in the video- welcome emai.

So whenever someone is entering their email

address to your landing page, or to your popup,

make sure you send them a nice welcome email.

It’s an extremely important email because

this is the first email that you’ll be sending

to them.

So make sure it’s a happy email, bringing

our a positive vibe.

Thanking them for signing up for their email

address, show some genuine love to your customer.

I have an example from Litmus.

Welcome email should usually be sent the moment

they have entered their email address, if

you’re a service, if you’re a company

selling a service then make sure that the

welcome email has something that can help

them in their next step.

Like if you’re selling a software, you can

direct them to a “how to-“ guide or “how

to-“ video like their next step, what should

it be?

Like in my case, when you entered your email

address on my landing page, my welcome email

is all about telling you, what you’ll be

getting in this course, what you can expect

and my next few emails is about who am I,

who am I to even teach you digital marketing…

telling you more about my life, my struggles,

and then giving you the value in return.

And then start giving you the value, in forms

of various videos.

Now offer email is another extremely important

email for your business, because this is what

will drive the revenue for your business.

So let’s state the values- so majority of

the companies are coming up with various offers

like 20% off or 30% off and Indian consumers

especially, is a price sensitive market.

So offer emails, tend to get the maximum engagement.

So you’ll have to draft a very nice offer

email, the offer should be coherent, should

be relevant to your customer and should be

enticing enough for them to see the value

in it, to be able to complete the purchase.

You can even segment the emails, let’s say

for few of the people who are highly engaged

with your email ID.

Then you can make a calculated guess- so these

people might be interested or might be on

the stage of making the purchase decision,

then you can send them an offer email maybe

10% or 20% off your product and then you can

generate more sales from the people who are

highly engaged.

Newsletter is something that is general in

nature.

They’re telling the customer about what’s

going on in your life, what’s going on in

the business.

Or any news or any article on your website

that can be covered in a newsletter.

Similarly there are announcement emails and

many other different kinds of email.

I won’t be going through all of them one

by one because it will take a lot of time.

You can search it you can check, and one thing

I can tell you is- subscribe to many other

emails as well.

The more emails you subscribe to, the more

emails you’ll receive.

So make sure you subscribe to many various

kinds of services, various different kinds

of courses , so that you can see the different

styles of writing the different style of email

marketing, people are using.

Since email marketing is an important channel

in any company in any brand, in terms of their

sales revenue, so companies take special interest

in optimizing their email campaigns in such

a way so that the revenue numbers increase

on a monthly basis.

So how will email marketing improve your business,

right?

First of all sales, definitely sales is an

important part of email marketing.

I can’t stress this enough.

You’ll only see this yourself once you start

doing it, email marketing alone will shoot

up your sales, if you do it right.

And not just first time customers, it will

also bring repeat customers Amazon does this

really nicely, whenever your purchase it…let’s

say Amazon have this amazing tendency-

Let’s say if you’re buying a printer ink,

now Amazon knows that printer ink is something

that people have to buy again.

So they make a calculated guess, on an average

repeat customer basis, usually people take

like 2 months or 3 months, to buy the printer

ink again.

So they have this email marketing campaign

in such a way that usually when someone buys

the printer ink, after a couple of months

or 3 months, they’ll send you an email asking

you, “do you want to repeat the purchase?”

This is the kind of strategy behind email

marketing that can really increase your revenue.

So segmenting your customer list, segmenting

people who are highly-engaging your emails.

All these can be done- this is more of an

advanced email marketing.

So apart from this email marketing can be

used for building the brand, also gaining

the trust from your website users, and establishing

the authority.

Especially in this 2019 and 2020, authority

is coming out to be a very important factor

in-

For customers to make their purchase decision,

because there is too much competition, and

the only way to stand out is to coming out

as a brand, coming out as an authority.

And to build the trust with the audience,

in order to build revenue or to generate sales.

And also email marketing is a great channel

to show social proof.

You can show testimonials, user reviews and

so many different things to solidify that

purchasing decision.

To help your customer make a purchasing decision

that “yes, this company or this product

is what I want to go for”.

I already showed you that for email marketing

tools I use Drip and AWeber.

These are the ones I recommend, there are

many other software out there in the market

like Getresponse, Mailchipm, InfusionSoft

and so many other ones… honestly I have

used most of them , but I found Drip to be

the best and AWeber more for the beginner

ones, and as always, I always recommend that

you practice everything, practice everything…

and not just to go for the theories but to

practice everything in order to become a good

digital marketer.

And if you really want to enhance your skill

sin email marketing, then make sure you join

AWeber and Drip, both of them.

By clicking here you’ll get a free trial.

Click here and sign up, you’ll get 14 days

free trial.

Sign up, create a campaign, create an automation

campaign.

Also invest some money in this thrive membership,

trust me guys this is the best thing you can

buy.

Just buy it, create a popup for your website

and see how that works.

Integrate the popup with your email marketing

tool, see how that works.

Write few emails, practice, practice and practice.

The more you practice, the better your digital

marketing skill will be.

Now this is another important slide, the email

marketing tips that I wish I knew earlier.

So when I started email marketing I had no

knowledge on how to write the email, what

are the different tools, how to use them-

I did not even know how the campaign works.

And I even thought that sending automated

email was something that you can’t do.

So when I started using these email marketing

tools, I watched so many different courses,

I watched so many different YouTube videos.

I got to know the potential of email marketing.

That’s when I started really focusing on

email marketing and learning this art.

Learning this particular tool, and today I

can say I know a lot about email marketing

and how to daily generate a good amount of

revenue, from a very limited budget.

So the most important thing in email marketing

is writing click-worthy subject lines.

Just like for content marketing you need a

strong headline.

You really need to hook the people, you really

need to give a reason to click on your subjective

line.

If you ‘ll write a very generic subject

line no one will click on it because as always,

as I mentioned multiple times, the attention

span is reducing year by year.

You really need to grab the retention of people

and to grab their retention you really need

to be unique.

Learning the art of subject line is like learning

the art of headline writing.

It takes practice, the more your right the

more easier it will be for you.

Also you need to refrain from the word “free”.

Also you need to learn the basics of writing

email, the words that you cannot use, the

things that you cannot use.

Like you cannot use the word “free”, that

one in capital multiple times (FREE).

Otherwise your email will go to spam.

Your emails should be well-formatted.

The rules are somewhat similar to on page

SEO, like you have to keep proper formatting.

The rules are somewhat similar to content

marketing, you have to have a very catchy

headline like the subject line, similarly

your email must be well-formatted.

It should be following a flow, it should be

following a rhythm.

It should look nicer.

And also you cannot really include a lot of

images or GIFs to your email because that

also has the tendency of putting your email

on the promotion tab or the social tab.

I’ve seen in my experience that text email

gets the maximum engagement.

So try to stick to the text, but make few

of the lines bold, italics… use proper formatting

so it looks nice.

You can also have multiple call to actions.

Here in my email of- for FDMC Lesson 1 Introduction

to Digital Marketing, you can see I have a

lot of wide space.

I don’t have a lot of paragraphs so 3 to

4 lines.

I rather have single lines, because it’s

much more easier to read.

And also I have bullet points to make it look

nicer, and also give- because- because people

don’t have enough time, they just want to

skim through the email.

So just give them the gist of the email, what

the email is all about.

And also keep your email conversational.

Like, see how I use “don’t worry!

We are here to help you”.

It’s like I’m talking to the person.

The more conversational your emails are, the

higher engagement it will have.

I have a link here “introduction to digital

marketing”, then we have the image here,

we’ll be adding the image here, it’s just

not complete right now.

Then we have a call-to-action here, another-

again the same link, and again the same link.

So I have 3 call-to-action, so this also increases

the click-through rate.

The second point, use marketing automation,

here I am talking about workflow as well as

the campaigns where automatic emails are sent.

So earlier I thought that email marketing

is all about broadcasting that you have to

write each and every email then send to all

your email members, but once I got to know

about the campaigns and the workflows, my

life has changed.

Everything was automated, I don’t have to

do anything.

I just have to drive people to my landing

page, get the email IDs and all the emails

will be sent automatically, how cool is that?

So use double option to improve your email

deliverability.

If you want to prevent your email from going

to spam, make sure first learn all about the

email ethics.

So don’t promote anything illegal, don’t

use the word “free” a lot, keep the links

2 to 3 max.

And secondly, make sure you use double option

so whenever someone will enter their email

ID, they also have to confirm, so make sure

you use double option.

Just like any other channel, I’ve always

told you in this entire blog course that

you have to be consistent, be it YouTube video,

be it content marketing, be it Facebook Ads,

anything else.

Just like everything else, even with email

you have to be consistent.

So make sure you email your audience at least

3x a week, I do it almost 5 to 6 times a week.

But you can do it at least 6x a week.

Regular engagement is extremely important

and provide, provide as much value as possible.

In this 2019, the competition is as vicious,

and the only way to stand out is coming out

as a brand, providing a lot of value and gaining

the trust of your prospective customer.

Give them exclusive content just so that they

feel the value of being on your list.

See you have to understand, they can unsubscribe

from your list any time they want.

So you’ll have to keep delivering high quality

content, high-quality value only then will

they stick to your email list.

And in the end you have to monetize your email

list, and running an email list also has a

cost so if you’re not making money from

your email list, all your hard work all your

effort will go into vain.

So make sure you monetize your email list,

either you’re selling a product or a service

or any other affiliate product, whatever you’re

doing, make sure you monetize and monetize

it nicely.

Monetize it in a way that you don’t look

“spammy” or shady.

In the end, in every channel that we use the

ultimate goal is to get that purchase or a

sale or to audit monetization so integrate

it in your email marketing funnel in such

a way that your customer is always happy and

you are also happy.

So this was it about email marketing and I’ll

be sharing many more tips in our blog 

so make sure

you’re active on that and as always if you

have any question ask it below 

and I’ll be happy to help.

I’ll see you in the next blog.

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